Powered by physician KOLs, celebrity, and influencer partnerships, the campaign combined clinical expertise with authentic social storytelling to drive brand awareness and increase interest in Sofwave technology among both consumers and medical providers. As the social lead, I partnered cross-functionally to develop and execute the social strategy, guide content development, support creator and KOL activations, and oversee campaign execution across social platforms. By leveraging trusted aesthetic experts alongside creator voices, the campaign delivered educational and lifestyle-driven content that strengthened credibility, expanded reach, and generated meaningful engagement. This dual-audience approach helped increase brand awareness tenfold while positioning Sofwave as a leader in non-invasive aesthetic technology.