What I Do

I develop social-first strategies that connect brands with audiences through compelling content, influencer partnerships, and community-driven storytelling. With experience spanning beauty, fashion, medical aesthetics, and medical devices, I lead content strategy, campaign execution, creator relationships, and social performance across multiple platforms.

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Throughout my career, I've managed social accounts totaling more than 3 million followers, launched emerging channels, and developed campaigns that increase engagement, strengthen brand awareness, and drive measurable business results. I combine creative storytelling, audience insights, and performance data to create content that resonates culturally while supporting broader marketing and business objectives.

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From influencer programs and campaign activations to content production and performance reporting, I specialize in translating ideas into impactful social experiences that build communities, inspire action, and drive growth. I serve as a key connection point between the brand, creators, and communities—building authentic relationships through influencer partnerships, events, and brand activations that strengthen engagement and brand affinity.