Directed the social creative vision for The Butterfl’Eyes Collection launch, shaping content strategy and execution to ensure cohesive storytelling across model and product photography, video, social, and digital platforms. Partnered cross-functionally to bring the campaign to life on set, guiding creative direction, sourcing wardrobe and props, and even contributing as a hand model to deliver visually compelling, brand-aligned content.

---

Butterfl’Eyes 3D Faux Mink Half Lashes come in six super cute styles that add a fluttery touch to the outer corners of your eyes. Weightless, wispy-soft layers subtly enhance your eyes and lashes with an airy dimensional effect. Hand-crafted from the most luxurious vegan fibers on a comfortable 20mm cotton band, these easy-to-wear lashes complement all eye shapes. These 3D Faux Mink half lashes offer effortless application with no trimming and no measuring.