India de Beaufort Paid Partnership

Campaign Type: Influencer Marketing Campaign

Objective:
Partner with actress and creator India de Beaufort to increase brand awareness, drive audience engagement, and generate meaningful earned media value through authentic creator content.

My Role:
Led partnership strategy, creator management, campaign coordination, content briefing, and performance reporting to maximize campaign impact and ensure alignment with brand objectives.

Execution:
Managed the partnership from strategy through execution, overseeing creator communications, deliverables, approvals, and publishing timelines. Collaborated closely with the creator to develop authentic, engaging content that resonated with her audience while supporting broader campaign goals.

Results:
• $515,323 Influencer Marketing Value (IMV)
• 3.3M impressions
• 94K engagements
• 1.51% average engagement rate
• 5 creator content assets

Impact:
The partnership generated more than $515K in Influencer Marketing Value while reaching over 3.3 million impressions across six pieces of content. Through strategic creator selection and authentic storytelling, the campaign delivered significant brand visibility, strong audience engagement, and measurable earned media impact.