Owned and led the social creative vision for the Level Up launch, overseeing end-to-end social strategy and execution. Partnered cross-functionally to align Model & Product Photography, Video, and Digital content with social-first storytelling, while guiding on-set creative direction, wardrobe, and props.

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Your Healthiest Lashes yet! Level up to a potent yet gentle peptide-fueled conditioning serum that visibly enhances the health and fullness of lashes while promoting a thicker-looking lash line. Amplify lashes in just 6 weeks and maximize results in 14 weeks when used nightly.