SueBelle Robbins Paid Campaign

Campaign Type: Influencer Marketing Campaign

Objective:
Partner with creator SueBelle to increase brand awareness, drive engagement, and generate meaningful earned media value through authentic, social-first content.

My Role:
Led creator selection, partnership management, campaign coordination, content briefing, and performance analysis to maximize campaign impact and ensure alignment with brand objectives.

Execution:
Managed the partnership from strategy through execution, overseeing creator communications, content deliverables, approvals, and publishing timelines. Worked closely with the creator to develop authentic content that resonated with her audience while supporting broader marketing goals.

Results:
• $180,699 Influencer Marketing Value (IMV)
• 51.53x IMV ROI
• 1.3M impressions
• 50K engagements
• 2.27% average engagement rate
• 4 creator content assets

Impact:
Through strategic creator selection and thoughtful content execution, the partnership delivered exceptional earned media value and audience engagement. With only four pieces of content, the campaign generated over $180K in Influencer Marketing Value and achieved a 51.53x return, demonstrating the power of highly targeted creator partnerships.