Campaign Type: Retail Activation & Influencer Event

Objective:
Drive awareness and excitement surrounding the opening of Trina Turk's Dallas retail location at the Plaza at Preston while fostering connections with local influencers, media, and the community.

My Role:
Served as the lead producer and project manager for the grand opening event, overseeing all aspects of planning, coordination, and execution to deliver a memorable and brand-aligned experience.

Attendees: 100+
Sales Impact: $30k
Total Influencer Reach: 215k+
Content Pieces: 20+
Views: 100k+